Xbox One X product page on Microsoft online store (2017)

Led project to design a custom store product page template for June 29 global Xbox One X product announcement.
Coordinated with design, product marketing, category and site merchandising, and site operations teams to launch new template with Xbox dark theme, video player, new storytelling content module layouts, and product cross-sell, while meeting all accessibility and globalization criteria, and flexible to support dozens of Xbox One X + game console bundles.
Technologies developed in this project enabled future projects to support more variety of content layouts and combine separate marketing product page and Store pages together into a single "fused' page, which was done for Surface Go product launch,