Launched 4 new Microsoft Surface device web pages (Surface Pro 6, Laptop 2, Studio 2, and Headphones) with single "fused" page template that combined requirements from marketing, marketing communication, and site merchandising and resulted in 9% increase in conversion.
- Increased conversion 9% with new universal buy box layout with hero image & text content
- Increased interactivity with Store developed modules (accessible video player, 360° image gallery) and third-party partner developed modules (parallax hero)
- Achieved design alignment with product pages across all categories (devices, apps, games, movies)
4 new pages for 2018 fall Surface products
Development history of Surface product page